Product Description
Intelligent Music Curation based on Photos
Duration
Tags
MobileAI
✅ OUTCOME
Spotify provides a more engaging experience and recommends a wider variety of music to its users.
With its distinctive features, Spotify can become exclusive compared to other music platforms.
✔️ ROLE
I directed a team of two user research members, overseeing project management and UX/UI design. I contributed 70% to the project, actively engaging in prototyping, mockups, and research.
💼 Deliverable
- Mockup
- Prototypes
- Wireframe
- Information Architecture
- Interaction Design
- Interviews
- User Persona
- User Flow
- User Journey Map
⚠️ OPPORTUNITY STATEMENT
By utilizing AI technology, Spotify can delight users by expanding the experience with unique features and offering innovative music recommendation.
⚙️ FEATURE #1 : AI Music Recommendation
Delivering personalized music based on surroundings through AI.
Taking environmental factors into consideration, the AI suggests music aligned with preferences, capturing memories tied to the track.
MUSIC RECOMMENDATION
Music recommendations based on videos or photos.
Users can select suggested music to add to their playlist and also have the option to search for and add desired music.
⚙️ FEATURE #2 : Journal
Enhance well-being through visualized digital journaling, enabling users to actively track and share meaningful memories with their community.
Spotify's new music journal feature fosters emotional reflection and social connection, combining written entries, photos, and videos to enrich users' musical experiences.
CREATE JOURNAL
Connect with others by documenting your cherished experiences and memories in a journal.
Users can choose between 'private' and 'public' settings for their journals, enable location tracking, and add tags for easier search functionality.
COMMUNITY
Share playlists, photos, and videos to connect and interact with others in the community.
User can interact with others, receive likes, leave comments, and expose your playlist to a wider audience.
PROFILE
Track your posts and revisit memories through the music playlists you've curated.
The fusion of music and visual elements presents users with exquisite reminiscences.
🧗 ACTIVITIES AND OUTPUTS
USER PERSONA
Crafting user personas to tailor music experiences for all enthusiasts, ensuring thoughtful engagement.
USER JOURNEY MAP
Documenting user activities, pain points, and opportunities for deeper insights.
STORYBOARD
Utilized storyboards based on persona to understand user experiences with new features.
INFORMATION ARCHITECTURE
To prevent disruptions and conflicts, a thorough understanding and analysis of all Spotify features were conducted.
Crafting the information architecture for the existing app, I seamlessly integrated new features throughout, leveraging the upgraded structure to enhance the overall user flow.
USER FLOW
Streamlined music recommendations and sharing, minimizing time investment for users.
